Course sheet · 2027 catalogueESG and sustainability reporting
Responsible Communication and Greenwashing Prevention
One day to communicate about your environmental and social actions without exposing the company to greenwashing. Vague claims, offsetting, labels, comparisons, future targets: you learn to link each message to evidence, to choose accurate wording and to set up internal validation, working from your actual materials: website, product sheets, report, replies to customers.
Duration1 day
Request a quoteObjectives
- Recognise forms of greenwashing: vague claims, omissions, unrecognised labels, offsetting presented as neutrality
- Explain the rules governing claims: ISO 14021:2026, Directive (EU) 2024/825 for the European market, buyer requirements
- Apply a method to verify a message: scope, evidence, basis of comparison, period of validity
- Write accurate messages about a product, a site or the company
- Set up a validation process for CSR communications
Programme
Day 1 — morning
- What makes CSR communication a risk: customers, consumers, investors, competitors, authorities
- Environmental claims: ISO 14021:2026, Directive (EU) 2024/825 for the Union market, retailers' specifications
- Carbon neutrality, offsetting, recycled content, recyclability, "natural": wording to avoid and alternatives
- Social and ethical communication: commitments, figures, labels and certifications cited
Day 1 — afternoon (workshop)
- Evidence: data, calculations, certificates, period of validity and updating
- Future targets and climate commitments: what must be published at the same time
- Workshop: review of your materials and rewriting of risky messages
- Knowledge test and internal procedure for validating messages
Teaching methods
- Critical review of your own materials: website, catalogues, packaging, report, sales presentations
- Rewriting exercises, from vague to verifiable
- Analysis of examples of claims withdrawn or challenged, without naming any company
- Pair work between communication and CSR
- Final test on claim rules and evidence
Assessment and documents
Knowledge test at the end of the day, follow-up evaluation at D+1. Numbered training certificate, verifiable online, for each participant; training report and list of rewritten messages handed to the company.
Bilingual materials for every participant; each classroom course comes with its digital twin on OmniLearn.
Frequently asked questions
What is the difference from the course "Environmental Claims: ISO 14021:2026 and Directive (EU) 2024/825"?
That course goes deeper into claims made about products and their technical evidence. This day covers all of the company's CSR communication, including social, ethical and climate messages, and the internal validation procedure.
Can we still say a product is carbon neutral?
In communications to consumers in the Union, Directive (EU) 2024/825 prohibits claiming that a product has a neutral or reduced environmental impact on the basis of emissions offsetting. Elsewhere, such a statement should at least rest on a recognised framework, a reduction plan and published evidence.
Who should attend?
The people who write or approve messages: communication, marketing, sales, CSR and, if possible, legal. The validation procedure built in the workshop specifies who reviews what.
Practical information
- Duration
- 1 day
- Audience
- Communication, marketing, CSR, sales, legal
- Group size
- Groups of 6 to 12 participants, in-company
- Format
- In-company, face to face on your site
- Language
- French, Darija or English; bilingual materials
- Funding
- OFPPT special training contracts (TFP), GIAC, Maroc PME: we prepare the applications with you, at no extra cost.
- Programme customisation
- Programme adapted to your procedures, your equipment and your audience
Organise this course
Price and dates on quote, depending on your headcount, your site and your preferred period.
Request a quoteDownload the PDF sheetCall +212 661 863 618Going further
Our consultants can also support the project on your site. ESG and CSR in Morocco: Carbon, CSRD, CBAM, EBRD, CGEM Label
Related courses
All courses in this fieldTrain your teams on your own site
Book a call with a consultant or request an in-company session: we adapt the programme to your procedures and your audience.